Why Most Insurance Marketplaces Fail at Scale (And How to Avoid It)

In my previous post, InsurTech’s Next 3 Years: Marketplaces at the Edge of Insurance, I argued that marketplaces will define the next phase of distribution. But there’s a hard reality: most marketplace initiatives won’t fail because of weak demand — they’ll fail because the platform underneath can’t support what the business is trying to do […]

Insurtech’s Next 3 Years: Marketplaces at the Edge of Insurance

Your insurance product might be invisible to your next customer — not because it’s bad, but because they’re buying coverage inside someone else’s app. Insurance distribution is being rebuilt around ecosystems and marketplaces: inside banking apps, payroll systems, travel platforms, and agent tools. As embedded models scale, MGAs and delegated underwriters are reshaping distribution, GenAI […]