The Power of Emotional Design: Bringing Products from Good to Great
In this article, we’ll go over two popular design theories: Don Norman’s ‘Level of Three’ and Paul McClean’s Triune Brain Model, to better understand the relationship between people’s emotions and the products they use in their everyday life. We’ll also look at how our choices in coding, user experience, and interface design redefine the way users engage with our products, and how to evoke certain emotional responses.