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Driving 20x Payment Growth Through Marketplace Modernization for a Leading Internet Services Company

At a glance

  • Client
Leading Home Services Marketplace
  • Industry
Retail & Consumer Goods
  • Solution Provided
Marketplace platform modernization, payment system engineering, financial services integration, promotional system development, onboarding experience optimization
  • Technologies Used
React, Ruby on Rails, Java, Objective-C, Java SDK, Stripe
The Challenge

Following a rebrand that unified several acquired properties under one umbrella, a leading home services marketplace sought to modernize its digital ecosystem. The company needed a scalable, secure web and mobile platform capable of supporting rapid growth, offering new services, and enabling seamless user experiences for both consumers and professionals.

Key challenges included:

  • Disjointed Digital Ecosystem: Years of acquisitions created fragmented user journeys across legacy platforms
  • Low Payment Flexibility: Existing systems limited consumers’ ability to pay how and when they wanted
  • Limited Promotional Tools: The business lacked robust capabilities to drive engagement with offers and incentives
  • Manual Onboarding for Professionals: Service providers had no self-service capabilities and faced delays in getting paid
The Solution

Gorilla Logic delivered a series of engineered solutions that aligned with the client’s evolving product roadmap. The focus was on building a flexible, extensible digital foundation—launching new platform capabilities to drive growth, enhance transactions, and streamline operations.

Core contributions included:

  • Platform Modernization: Refactored and redesigned the company’s web and mobile platforms to deliver a unified, intuitive brand experience for both consumers and professionals
  • Payments & Financing Integration: Engineered core online payment systems and introduced an embedded financing option, deployed across all brands
  • Promotional Systems Development: Built support for multi-offer promotional stacking, driving increased transactions through consumer incentives
  • Self-Service Onboarding Portal: Developed a Stripe-integrated portal for service professionals to register, manage profiles, and receive payments quickly

The Results

20x Increase in Transactions: Payment volume grew twentyfold within one year of launch.
On-Time Brand Relaunch: Delivered a fully refactored, rebranded web and mobile experience in under six months to support go-to-market timelines.
New Revenue Channels: Enabled payment flexibility and financing options that expanded how consumers engage with services.
Faster Professional Onboarding: Reduced time to activation for service providers with a new self-service portal integrated with Stripe.
Enhanced Platform Scalability: Established a foundation for future services, promotions, and community features, positioning the client for sustained growth.